Don’t Expect a Facebook for Cleantech

May 18, 2012

The future of sustainable clean technology is not in huge, one-size-fits-all technologies but in distributed technologies that people embrace on the local level, said experts at the 4th Annual IFC Cleantech Workshop of the International Finance Corporation, part of The World Bank.

Moreover, the technology advances that will enable more sustainable living are already here or on the way, they said. Now it’s the financial and management systems that need innovation.

“Technology will not take root unless we create value for its uses,” said Anil Jain, Managing Director of Jain Irrigation Systems Ltd., an India-based pioneer of drip irrigation. “To have a sustainable environment, we must create a sustainable society.”

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