Bruce Lounsbury

Executive In Residence

Bruce joined XPV in 2015 as Executive in Residence. In this capacity he explores opportunities for new investments in the water sector, building on his knowledge of equipment and a strong reputation for building partnerships and alliances in the industry.

Bruce brings 35 years of experience in engineering, business development and entrepreneurship to his role. As the co-founder and CEO of newterra ltd. (an XPV portfolio company) from 1992 to 2015, he was responsible for all aspects of operation and for the strategic direction of the firm. Under Bruce’s guidance, the company’s management team has a consistent track record of year-over-year growth. newterra has distinguished itself by being selected as one of Canada’s 50 Best Managed Companies for eight consecutive years (Platinum status) by Deloitte. As CEO, Bruce has helped carve the path that has seen newterra emerge as a leading, mid-sized player in the water industry. Leveraging newterra’s unique ability to provide modular, scalable solutions for water and wastewater treatment challenges.  He has also been instrumental in forging strategic partnerships that have fueled the company’s growth and entry into new markets.

Bruce is a frequent presenter at industry and government events, providing support to ONEIA, the Canadian and Ontario Governments, World Watertech, Deloitte, and others in industry and educational events.  He is a member of the Canadian Government’s Sustainable Technologies Advisory Committee and a mentor in the Canadian Technology Accelerator program run by the Canadian Trade Commissioner Service.

Prior to founding newterra, Bruce held a variety of roles with Imperial Oil/Esso Resources in Calgary, AB including operations engineering for oil and gas production. He then held roles in business management, culminating in a key role in Esso’s highly successful mergers and acquisitions team. He was one of the leaders in efforts to improve the company’s environmental practices, which nurtured his keen interest in the environment – and ultimately led to the genesis of newterra.

Bruce’s strong belief in giving back to the community is demonstrated by a commitment to the local and provincial levels of the United Way spanning more than twenty years. He has also has served on the Board of Governors of St. Lawrence College and is currently a director at the Brockville General Hospital. He has a long history of volunteering his time as a coach and teacher of a variety of sports within the Brockville and Ottawa area.  Bruce lives with his wife in Brockville in the heart of the 1000 Islands.  He enjoys a variety of sports including cycling, triathlon, golf and skiing, as well as travelling with his wife and three adult sons.