Phone: 1-416-864-0475 ex. 306
As XPV Water Partner’s Events and Communications Director, Esther leads the planning and execution of all corporate events, sponsorships and marketing strategies. She specializes in crafting unique and fully-integrated communications initiatives that build buzz – both on and off line – and lead to increased value and recognition for XPV’s portfolio companies.
Highly strategic and results-oriented, Esther is a master of the details and ensures alignment of all XPV events, marketing and communications collateral.
With over 100 experiential events and product launches in her portfolio, Esther is an accomplished senior marketing professional who has learned to grow and evolve with the ever-changing media landscape.
She delivers results across multiple platforms and has a portfolio of experience that spans a diverse range of projects including: strategic planning, market research, interactive marketing, product promotion, visual merchandising, content creation and media relations.
Parlaying degrees in Communications Marketing from Brock University and New Media from Ryerson University, she has held senior positions at with some of Canada’s largest marketing companies. Esther takes pride in fostering effective and profitable client relationships that maximize results for both parties and exceed core objectives.
Born and raised in the Niagara region, Esther is also passionate promoter of local food and beverage, and in her spare time enjoys exercising, cooking, and travelling abroad with her husband.