Phone: 1-416-864-0475 ex. 308
Joining XPV in 2019 as Marketing Principal, Mike works closely with portfolio companies to help them develop and execute best-in-class marketing programs that drive lead generation, supercharge brand value, and accelerate company growth. Mike brings more than two decades of water-sector marketing and business development experience, and broad expertise gathered from senior-level positions with several leading water industry companies and organizations, including GE Water, Mueller Water Products, Echologics, WaterTAP, and Zenon Environmental.
Mike guided the marketing strategy for several new water industry products from concept to commercial success, including Zenon’s ZeeWeed ultrafiltration membranes, Echologics EchoShore-DX pipeline leak-monitoring platform, and PPIC’s PipeDiver pipeline condition-assessment platform. Working with more than 25 water companies on marketing strategies and programs, Mike led global marketing efforts for a broad array of products and services, including IoT network sensors, automated metering, chemicals, ultrafiltration, lab equipment, water main inspection and monitoring, valves, fire hydrants, consumer filtration, screens, biogas systems, biosolids management, membrane bioreactors, and more.
Mike enjoys taking on home renovation projects, specializing in building backyard decks for family and friends. He enjoys deep-sea fishing whenever he has an opportunity, and is a committed baseball fan and collector of baseball memorabilia. He has attended major league baseball games at 20 different stadiums to date.