Rob Simons

Executive in Residence

Drawing upon his 25 years of experience as an entrepreneur, brand expert and business coach, Rob Simons knows how to build a plan with consensus and accountability from the entire team. And with his extensive background in brand messaging, Rob can help bring a brand, or “story,” to life. For Rob, his purpose is to help people see the important things they may have missed or simply can’t recognize.

Rob is a 1989 graduate of Auburn University, and while a student, he established himself as a consultant, speaker and freelancer in the desktop publishing industry. In 1993, Rob founded PixelWorks Corporation to serve the interactive advertising industry, and three years later he founded Toolbox Studios, Inc. (, one of the most respected branded content marketing firms in Texas. In 2015, Rob sold Toolbox Studios to focus exclusively on business coaching.

A certified Gazelles International ( Four Decisions™ Coach, Rob is represented by Petra Coach ( of Nashville. Petra Coach works with companies to grow by implementing the Rockefeller Habits ( to create a culture of purpose and accountability. Clients of Petra Coach are typically mid-market companies looking for focused, fast-growth with profit margins that dramatically exceed the industry average. Rob currently coaches over 15 companies in industries that include: manufacturing, public accounting, construction, foodservice, professional services, and technology.

An active member of the Entrepreneurs’ Organization (EO), Rob has held numerous local, regional and global positions within EO and is a “Master” EO Strategy Summit Facilitator and an EO Accelerator Trainer. In 2007, the San Antonio Business Journal selected Rob as one of San Antonio’s “40 Under 40.”

In his spare time, Rob enjoys entertaining at his lake house where he typically treats guests to his slow cooked barbecue. And if he’s not at the lake house, you’ll likely find him working on lowering his golf handicap, or traveling.